2 Social Media Marketing Trends in 2015


Investment in Social Media Will Become a Necessity, Not a Luxury

Businesses are already coming to terms with the need to integrate their social media efforts with their content strategy, and are seeing the impact of social media in terms of lead generation, referral traffic, and revenue.

As businesses see these very real and measurable benefits, I believe we’ll see a move away from assigning social media tasks to existing employees, and see even more companies hiring social media strategists or full-time social media managers.

Image-Centric Networks Will See Huge Success

Visual content will increasingly become a critical piece of any solid content strategy. Any social media site that will take advantage of images and video will gain popularity as the professionals are also moving away from text only updates.


Putting social media to work


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While no one can say for sure how social media will evolve, and no one can know which platforms will ultimately endure, the long-term winners are likely to take a systematic approach based on five key principles:

  1. Link social media efforts to concrete business objectives

The roadmap for a successful business-to-consumer social media strategy starts first and foremost with understanding the full value that social media can create as one tool in a broader customer engagement strategy. Social media shouldn’t be viewed as a mere channel for marketing or public relations but rather you should engage customers at every step of what we call the “customer corridor” touch points that start when a potential customer first learns of a product through to the moment they opt to purchase it.

  1. Focus and tailor your efforts to engage your key customers

Winning companies have learned that, while an effective social media strategy can reap big rewards, it also isn’t something that happens easily. It is obvious to many companies now that you can’t just put up a Facebook page and start broadcasting content. You can’t take for granted that fans will just stick around and allow their walls to be filled with marketing and promotions. 

  1. Build a social media organization to deliver results

Once a company has linked its approach to business strategy and targeted its key customers, it needs to put in place an organization to follow through—an organization that’s designed to enable coordination and share best practices.

  1. Monitor and measure the results—then close the loop

Creating the right dashboard to measure and track results is critical. There are a few challenges in measuring the return on investment (ROI) on social media efforts, and many companies will remain gun-shy about spending until they capture concrete evidence of ROI.

  1. Be flexible and adaptive. It’s still early days

Social media is one area in which everybody is learning in real time. Just as companies need to continuously experiment to determine what works for them and their customers, they also need to negotiate an increasingly crowded playing field, with newcomers always joining the game. The companies that succeed will be those that are flexible and adaptable.

Engaging on Social Media

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What’s so good about being engaging on Social Media?

Engaging on Social Media is actually worthwhile from a business perspective and holding a social media campaign can prove valuable to the wider company objectives whether it’s a company that offers service or sells goods.

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Social media managers will work tirelessly to attract more people to the company’s page and boosting the company’s Twitter followers however, proving its benefits to the management team can be much more difficult.

However, there has been a library of research published to suggest that social media engagement does actually help increase the average customers spend.

The research from Bain has fast become a modern classic in the world of social marketing. Customers who engage with companies over social media are more loyal and they spend up to 40 percent more with those companies than other customers.

The following chart shows that simply engaging with customers on social media can vastly increase the amount of money they spend on your products.

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Even those that are neutral or normally detract from the brand will spend more money if sufficiently engaged on social media with that brand.

Engagement can even be advantageous to sales in a customer service capacity. This data from Nielsen shows how simply engaging with customer queries on social media can provide a huge boost in the effectiveness of word-of-mouth.

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By engaging promptly with customers in this way, brands can over triple the likeliness that customers will recommend that business to peers than if they do not engage at all.

Ready to engage

The most engaging, and successful, campaigns are those that are well researched. By listening to the preferences and nuances in behaviour of potential customers online, brands can formulate a strategy to best engage with them thus achieving expected results.

Understanding which sites customers speak on, during which months, on which days and at what times – as well as what they’re saying of course – can be the key to undertaking interesting and engaging activity. In other words, it’s important to identify a topic that would resonate with potential customers’ online e.g the Luminarc Promotion by Nakumatt during Mothers Day.

Creating engaging campaigns creates engaged customers, which creates real business value. Let us all engage on social media!!


Marketing content on social media can be done via 2 ways:

  • through one’s own profile
  • through advertising on the platform advert spaces
  • through encouraging others to share

One may ask how can i promote the content? 3 easy ways:

  1. Embrace visuals – it has been noted that Facebook photos generate 53% more likes than the wordy posts; Youtube gets over 4Million views a day and Instagram being photo based has surpassed twitter on daily active users. Consumers and all other audiences love visuals…a creative artwork to the eye. Find new and creative ways to use visuals to complement your content e.g. compare likes or shares for word post and pictorial post below:


  1. Test different headlines – A powerful and catchy headline can make huge difference between thousands of users clicking on a post and it totally going unnoticed. This tends to keep it fresh for the audience and kill any boredom from repetition. Test different headlines each time you post on the same content and measure the difference.

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  1. Customize the message for each platform – Each social media platform has its unique audience and style. It is important to understand these differences and respect them to be able to achieve maximum reception from the audience. E.g Coca Cola LinkedIn post below compared with a Facebook post

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Creative, attractive and suitable/relevant content is a true way in ensuring that your content reaches as many as possible within the targeted audience.

Top 5 benefits of social media marketing

smoTo some entrepreneurs, social media marketing is the “next big thing,” a temporary yet powerful fad that must be taken advantage of while it’s still in the spotlight. To others, it’s a buzzword with no practical advantages and a steep, complicated learning curve.

There’s a huge potential for social media marketing to increase sales, but a lack of understanding on how to achieve those results. Here’s a look at just some of the ways social media marketing can improve your business:

1. Increased Brand Recognition.Every opportunity you have to syndicate your content and increase your visibility is valuable. Your social media networks are just new channels for your brand’s voice and content. This is important because it simultaneously makes you easier and more accessible for new customers, and makes you more familiar and recognizable for existing customers. For example, a frequent Twitter user could hear about your company for the first time only after stumbling upon it in a newsfeed. Or, an otherwise apathetic customer might become better acquainted with your brand after seeing your presence on multiple networks. An example is Omo’s facebook (below), their page will attract a potential customer or retain an existing one.

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2. More Opportunities to Convert.Every post you make on a social media platform is an opportunity for customers to convert. When you build a following, you’ll simultaneously have access to new customers, recent customers, and old customers, and you’ll be able to interact with all of them. Every blog post, image, video, or comment you share is a chance for someone to react, and every reaction could lead to a site visit, and eventually a conversion. Not every interaction with your brand results in a conversion, but every positive interaction increases the likelihood of an eventual conversion.

3. Higher Brand Authority.Interacting with your customers regularly is a show of good faith for other customers. When people go to compliment or brag about a product or service, they turn to social media. And when they post your brand name, new audience members will want to follow you for updates. The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

4. Improved Customer Insights.Social media also gives you an opportunity to gain valuable information about what your customers are interested in and how they behave, viasocial listening. For example, you can monitor user comments to see what people think of your business directly. You can segment your content syndication lists based on topic and see which types of content generate the most interest—and then produce more of that type of content. You can measure conversions based on different promotions posted on various social media channels and eventually find a perfect combination to generate revenue.


5. Richer Customer Experiences.Social media, at its core, is a communication channel like email or phone calls. Every customer interaction you have on social media is an opportunity to publicly demonstrate your customer service level and enrich your relationship with your customers. For example, if a customer complains about your product on Twitter, you can immediately address the comment, apologize publicly, and take action to make it right. Or, if a customer compliments you, you can thank them and recommend additional products. It’s a personal experience that lets customers know you care about them.



10 Laws of Social Media Marketing

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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.

It’s vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and — perhaps most importantly — your bottom line.

1. The Law of Listening
Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

2. The Law of Focus
It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.

3. The Law of Quality
Quality trumps quantity. It’s better to have 1,000 online connections who read, share and talk about your content with their own audiences than 10,000 connections who disappear after connecting with you the first time.

4. The Law of Patience
Social media and content marketing success doesn’t happen overnight. While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

5. The Law of Compounding
If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more.

This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

6. The Law of Influence
Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their own followers, which could put you and your business in front of a huge new audience.

7. The Law of Value
If you spend all your time on the social Web directly promoting your products and services, people will stop listening. You must add value to the conversation. Focus less on conversions and more on creating amazing content and developing relationships with online influencers. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

8. The Law of Acknowledgment
You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online. Building relationships is one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.

9. The Law of Accessibility
Don’t publish your content and then disappear. Be available to your audience. That means you need to consistently publish content and participate in conversations. Followers online can be fickle and they won’t hesitate to replace you if you disappear for weeks or months.

10. The Law of Reciprocity
You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.


New Media is a means of mass communication using digital technologies such as the Internet. refers to content available on-demand through the Internet, accessible on any digital device, usually containing interactive user feedback and creative participation. Common examples of new media include websites such as online newspapers, blogs, or wikis, video games, and social media.new-media3